Content Standards
Content Standards
Section titled “Content Standards”Page standards
Section titled “Page standards”Each website page should include a clear title, short summary, main call to action, internal links, consistent tone, and accessible headings.
Writing principles
Section titled “Writing principles”- Be clear.
- Avoid fluff.
- Use concrete examples.
- Keep service descriptions practical.
- Do not imply RidgeLink is a real incorporated company.